Promotion magnifies whatever is already there. Half an hour of preparation before a campaign starts is worth more than any amount of adjustment once it is running.
Strong cover art
Artwork is the first thing a curator and a listener see, usually at thumbnail size. It should be legible small, consistent with your other releases and free of placeholder text.
Accurate metadata
Check the exact track title, spelling, features, and that the release is credited to the right artist profile. Metadata mistakes are painful to fix after release and confuse everything downstream.
Honest genre and mood fit
Choose the closest genre and mood, not the most flattering one. Matching is only as good as the description you give it, and an inaccurate genre wastes the campaign on the wrong curators.
Profile readiness
Update your image, bio and Artist Pick before the reach arrives, not after. New listeners arrive once.
Release timing
Confirm the track is publicly available on Spotify before promoting it, and copy the full track link — not an artist or album link. If the music is still unreleased, pitch it to Spotify's editors yourself in Spotify for Artists at least seven days before release; that free editorial process is separate from independent curator promotion.
Rights and permissions
Make sure you have the rights to the recording, samples and artwork you are promoting, and that collaborators know the release is being pushed.
Spotify for Artists access and goals
Finally, decide how you will judge the campaign before it starts.
- Confirm you can log in to Spotify for Artists.
- Note today's streams, listeners, saves and followers as a baseline.
- Write down one primary goal for this release.
- Decide which campaign length fits — campaigns typically run four to eight weeks.
The takeaway
A track that is finished, correctly described and attached to a ready profile gives a campaign the best chance. Curators still decide independently which playlists fit, and if no eligible playlist placement is secured during the paid campaign window, the SebastianLoveInc campaign fee is eligible for a full refund.
Ready to put this into practice? Start a SebastianLoveInc campaign — paste your Spotify link, pick a genre and mood, and we pitch your track to independent curators. Curators decide independently, and if no eligible playlist placement is secured during your paid campaign window, the campaign fee is refundable.
