How campaigns work and how to measure them
The full guide to curator matching, measurement in Spotify for Artists, source of streams, preparation and your Growth Dashboard.
Find your trackYour track, matched to the right independent curators.
A campaign buys promotion, genre matching and curator outreach. If we cannot secure at least one eligible playlist placement during your paid campaign window, the campaign fee is eligible for a full refund.
Your track
Paste your Spotify track above to see it move through the campaign flow.
Track review
You choose the genre and mood — we never guess them automatically from a Spotify link.
Primary genre
Mood
Select a genre and mood to shape the curator shortlist.
Campaign progress
Matching flow · preview- Sound & metadata reviewIn progressWe listen to the track and check the release details you provide.
- Genre and mood shortlistStage 2Your selected genre and mood narrow the curators worth approaching.
- Relevant independent curators contactedStage 3Only curators whose playlists actually fit are approached.
- Curators decide independentlyStage 4Every curator makes their own call. If no placement is secured, you receive a full refund.
Playlist details are shown after verified campaign activity. We don't publish random playlist names as proof.
What you can measure during a campaign.
We never ask you to trust a dashboard we built. Everything that matters is visible in your own Spotify for Artists account.
Streams and listeners
Daily streams and unique listeners over the campaign window.
Saves and playlist adds
Saves to libraries and adds to playlists as they happen.
Source of streams
Which active and programmed sources listening came from.
Top countries and cities
Where listening is concentrated geographically.
Followers and streams per listener
Follower change and how repeatedly people play the track.
How Spotify counts a stream
A song stream is counted when a listener plays a song for at least 30 seconds.
This is Spotify's own rule, not a SebastianLoveInc rule.
Spotify's explanationOpens in a new tabCampaign view
Illustrative view — your real data lives in Spotify for ArtistsStreams over time
Listeners & saves
Source of streams
- Other listeners' playlists
- Editorial & personalized
- Algorithmic, radio, autoplay
- Artist profile & library
Countries & cities
Curators choose
Every curator decides independently whether a track fits their playlist.
Placement or refund
If we cannot secure at least one eligible playlist placement during your paid campaign window, the campaign fee is eligible for a full refund.
Results vary
Streams, listeners and saves depend on the track and the moment. There is no fixed outcome.
Gradual activity
Campaigns build over days and weeks rather than spiking overnight.
Removal on request
Ask us at any time and we will request removal from playlists we placed.
Know where your streams come from.
Spotify splits listening into active sources, where the listener chose you, and programmed sources, where a playlist or algorithm did. Both matter for different reasons.
Active sources
The listener chose your track deliberately.
Artist profile & catalog
Plays started from your profile, albums or singles.
Listener library & personal playlists
Plays from a listener's own saved music and playlists.
Listener queue
Plays a listener explicitly queued up.
Programmed sources
Your track was served through a playlist or Spotify programming.
Editorial and personalized playlists
Spotify editorial and personalized editorial playlists.
Algorithmic playlists, Radio and Autoplay
Mixes, radio and autoplay generated by Spotify.
Other listeners' playlists
Playlists created by other Spotify listeners.
Where we show up
Independent playlist activity can appear under Other listeners' playlists. Spotify for Artists remains the source of truth.
Source of Streams is available on Audience, Song and Release overview pages under Segmentation.
Good to know
- Listener subtotals across sources can exceed total listeners, because one listener may use multiple sources.
- Spotify for Artists stats are recorded in UTC.
Six minutes of prep that makes a campaign readable.
Do these before you submit, so you can tell afterwards what actually changed.
Spotify editorial pitching and SebastianLoveInc promotion are separate.
Editorial pitching for unreleased music is free in Spotify for Artists. Submit at least seven days before release.
How Spotify playlist pitching worksOpens in a new tab- 01Confirm the track is publicly available on Spotify.
- 02Copy the full Spotify track link, not an artist or album link.
- 03Open Spotify for Artists and note the current baseline.
- 04Check current listeners, saves, followers and Source of Streams.
- 05Choose the closest genres and moods honestly.
- 06For unreleased music, use Spotify's free editorial pitch separately and submit at least seven days before release.
Your campaign workspace.
Follow each confirmed step from track review to campaign wrap-up. Streaming data stays in Spotify for Artists.
Interactive example using a real, publicly available release. Add your own track to replace it.
Monte CarloLøveListen on Spotify Content supplied by
- Campaign level
- Starter · 4 weeks
- Genre & mood
- Pop · Chill
Descriptive use only. SebastianLoveInc is an independent promotion service and is not affiliated with or endorsed by Spotify.
- Track receivedIn progressYour Spotify link and campaign level are registered.
- Sound reviewWe listen and note production, mood and tempo.
- Genre/mood matchA shortlist of relevant curators is built from your selections.
- Curator outreach startedYour track is shared with curators where it genuinely fits.
- Placement & activity updatesShared once activity is verified — never before.
- Campaign recapA closing summary of what happened during the campaign window.
Campaign recap preparedPreview of the final step. No result metrics are shown here.